상세정보
- 상세정보
The fortune at the bottome of the pyramid/
Prahalad, C K
- 책이미지
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- 도서 상세정보
| 자료유형 | 단행본 |
|---|---|
| 개인저자 | Prahalad, C K. |
| 서명/저자사항 | The fortune at the bottome of the pyramid:C.K. Prahalad. |
| 발행사항 | [Philadelphia, Pa] :Wharton School Pub,c2006. |
| 형태사항 | xxiii, 273p :ill. ;23cm. |
| ISBN | 0131877291 |
| 서지주기 | Includes bibliographical references and index. |
| 일반주제명 | International business enterprises -- Social aspects -- Developing countries Non-governmental organizations -- Developing countries Poor -- Developing countries Economic assistance -- Developing countries Globalization -- Economic aspects -- Developing countries |
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목차 일부
Preface = xi
About the author = xix
Part I The fortune at the bottom of the pyramid = 1
Chapter 1 The market at the bottom of the pyramid = 3
Chapter 2 Products and services for the BOP...
About the author = xix
Part I The fortune at the bottom of the pyramid = 1
Chapter 1 The market at the bottom of the pyramid = 3
Chapter 2 Products and services for the BOP...
목차 전체
Preface = xi
About the author = xix
Part I The fortune at the bottom of the pyramid = 1
Chapter 1 The market at the bottom of the pyramid = 3
Chapter 2 Products and services for the BOP = 23
Chapter 3 BOP: a global opportunity = 47
Chapter 4 The ecosystem for wealth creation = 63
Chapter 5 Reducing corruption: transaction governance capacity = 77
Chapter 6 Development as social transformation = 99
Part II Business success stories from the bottom of the pyramid = 113
Financing the poor = 115
Arivind eye care-the most precious gift = 131
Energy for everyone = 137
Agricultural advances for the poor - the EID parry story = 149
Retail for the poor = 159 Information technology to the poor = 169
The jaipur foot story = 187
Health alerts for all = 191
Transparent government = 201
The annapurna salt story = 213
Homes for the poor - The CEMEX story = 221
From hand to mouth-the HHL soap story = 235
Part III On the web at whartonsp.com
Video souccess stories
Full success case stories in pdf format
Bibliographies of the researchers/writers of the success case stories from the fortune at the bottom of the pyramid = 247
About the video success stories = 255
Index = 257
About the author = xix
Part I The fortune at the bottom of the pyramid = 1
Chapter 1 The market at the bottom of the pyramid = 3
Chapter 2 Products and services for the BOP = 23
Chapter 3 BOP: a global opportunity = 47
Chapter 4 The ecosystem for wealth creation = 63
Chapter 5 Reducing corruption: transaction governance capacity = 77
Chapter 6 Development as social transformation = 99
Part II Business success stories from the bottom of the pyramid = 113
Financing the poor = 115
Arivind eye care-the most precious gift = 131
Energy for everyone = 137
Agricultural advances for the poor - the EID parry story = 149
Retail for the poor = 159 Information technology to the poor = 169
The jaipur foot story = 187
Health alerts for all = 191
Transparent government = 201
The annapurna salt story = 213
Homes for the poor - The CEMEX story = 221
From hand to mouth-the HHL soap story = 235
Part III On the web at whartonsp.com
Video souccess stories
Full success case stories in pdf format
Bibliographies of the researchers/writers of the success case stories from the fortune at the bottom of the pyramid = 247
About the video success stories = 255
Index = 257
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