Introduction
Why corporate social responsibility: why now? how? / Jill J. McMillan = 15
A new generation of global corporate social responsibility / Michael Stohl, Cynthia Stohl, Nikki C. Townsley = 30
Progressing from corporate social responsibility to brand integrity / Malcolm Mcintosh = 45
Cases and contexts
Facing corporate power / Jem Bendell, Mark Bendell = 59
Corporate citizenship: the dark-side paradoxes of success / Sandra Waddock = 74
Corporate social responsibility in Scandinavia: a turn towards the business case? / Mette Morsing, Atle Middtun, Karl Palmas = 87
Corporate social responsibility in Asia: a confucian context / Glen Whelan = 105
Corporate social responsibility and public relations: perceptions and practices in Singapore / Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, Luo Wanyin = 119
A look at corporate social responsibility in Mexico: an approximation from the point of view of communication / Mariela Perez = 135
Legal perspectives
Legal versus ethical arguments: contexts for corporate social responsibility / Matthew W. Seeger, Steven J. Hipfel = 155
Corporate deception and fraud: the case for an ethical apologia / Keith Michael Hearit = 167
Regulation: government, business, and the self in the United States / John Llewellyn = 177
Can corporate personhood be socially responsible? / Dean Ritz = 190
Economic perspectives
How to read Milton Friedman: corporate social responsibility and today's capitalisms / James Arnt Aune = 207
Corporate social responsibility as oxymoron: universalization and exploitation at Boeing / Dana L. Cloud = 219
Towards an accounting for sustainability: a New Zealand view / Stewart Lawrence = 232
Conscientious consumerism / Brenden E. Kendall, Rebecca Gill, George Cheney = 241
Social perspectives
Corporate governance, corporate social responsibility, and communication / Stanley Deetz = 267
Corporate and institutional responses to the challenge of HIV/AIDS: The case of South Africa / Grant Samkin, Stewart Lawrence = 279
Business, society, and impacts on indigenous peoples / Marcus Breen = 292
Activism, risk, and communicational politics: Nike and the sweatshop problem / Graham Knight = 305
Environmental perspectives
Corporate environmentalism / Connie Bullis, Fumiko Ie = 321
Greening of corporations? Eco-talk and the emerging social imaginary of sustainable development / Sharon M. Livesey, Julie Graham = 336
Discourses of sustainability in today's public sphere / Tarla Rai Peterson, Todd Norton = 351
Green marketing and advertising / Worawan Yim Ongkrutraksa = 365
Sustainable development discourse and the global economy: promoting responsibility, containing change / Shiv Ganesh = 379
The behavior of corporate species in ecosystems and their roles in environmental change / Douglas Crawford-Brown = 391
Commentary on CSR: the contributions of communication and other perspectives
Is sustainability sustainable? CSR, sustainable business, and management fashion / Theodore E. Zorn, Eva Collins = 405
Corporate social responsibility and public policymaking / Charles Conrad, Je'Anna Abbott = 417
The case of the Subaltern public: a postcolonial investigation of CSR's (o)missions / Debashish Munshi, Priya Kurian = 438
The discourse of corporate social responsibility: postmodern remarks / Lars Th첩ger Christensen = 448
Corporate social responsibility/corporate moral responsibility: is there a difference and the difference it makes / Patricia Werhane = 459
Why corporate social responsibility: why now? how? / Jill J. McMillan = 15
A new generation of global corporate social responsibility / Michael Stohl, Cynthia Stohl, Nikki C. Townsley = 30
Progressing from corporate social responsibility to brand integrity / Malcolm Mcintosh = 45
Cases and contexts
Facing corporate power / Jem Bendell, Mark Bendell = 59
Corporate citizenship: the dark-side paradoxes of success / Sandra Waddock = 74
Corporate social responsibility in Scandinavia: a turn towards the business case? / Mette Morsing, Atle Middtun, Karl Palmas = 87
Corporate social responsibility in Asia: a confucian context / Glen Whelan = 105
Corporate social responsibility and public relations: perceptions and practices in Singapore / Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, Luo Wanyin = 119
A look at corporate social responsibility in Mexico: an approximation from the point of view of communication / Mariela Perez = 135
Legal perspectives
Legal versus ethical arguments: contexts for corporate social responsibility / Matthew W. Seeger, Steven J. Hipfel = 155
Corporate deception and fraud: the case for an ethical apologia / Keith Michael Hearit = 167
Regulation: government, business, and the self in the United States / John Llewellyn = 177
Can corporate personhood be socially responsible? / Dean Ritz = 190
Economic perspectives
How to read Milton Friedman: corporate social responsibility and today's capitalisms / James Arnt Aune = 207
Corporate social responsibility as oxymoron: universalization and exploitation at Boeing / Dana L. Cloud = 219
Towards an accounting for sustainability: a New Zealand view / Stewart Lawrence = 232
Conscientious consumerism / Brenden E. Kendall, Rebecca Gill, George Cheney = 241
Social perspectives
Corporate governance, corporate social responsibility, and communication / Stanley Deetz = 267
Corporate and institutional responses to the challenge of HIV/AIDS: The case of South Africa / Grant Samkin, Stewart Lawrence = 279
Business, society, and impacts on indigenous peoples / Marcus Breen = 292
Activism, risk, and communicational politics: Nike and the sweatshop problem / Graham Knight = 305
Environmental perspectives
Corporate environmentalism / Connie Bullis, Fumiko Ie = 321
Greening of corporations? Eco-talk and the emerging social imaginary of sustainable development / Sharon M. Livesey, Julie Graham = 336
Discourses of sustainability in today's public sphere / Tarla Rai Peterson, Todd Norton = 351
Green marketing and advertising / Worawan Yim Ongkrutraksa = 365
Sustainable development discourse and the global economy: promoting responsibility, containing change / Shiv Ganesh = 379
The behavior of corporate species in ecosystems and their roles in environmental change / Douglas Crawford-Brown = 391
Commentary on CSR: the contributions of communication and other perspectives
Is sustainability sustainable? CSR, sustainable business, and management fashion / Theodore E. Zorn, Eva Collins = 405
Corporate social responsibility and public policymaking / Charles Conrad, Je'Anna Abbott = 417
The case of the Subaltern public: a postcolonial investigation of CSR's (o)missions / Debashish Munshi, Priya Kurian = 438
The discourse of corporate social responsibility: postmodern remarks / Lars Th첩ger Christensen = 448
Corporate social responsibility/corporate moral responsibility: is there a difference and the difference it makes / Patricia Werhane = 459