Introduction : justifying the study of racism in the rural -- 1 Rurality and racialised others : out of place in the countryside? -- 2 John O'Groats to land's end : racial equality in rural Britain? -- 3 Outsiders within : the reality of rural racism -- 4 Unravelling a stereotype : the lived experience of black and minority ethnic people in rural Wales -- 5 Cultures of hate in the urban and the rural : assessing the impact of extremist organisations -- 6 Another country? : community, belonging and exclusion in rural England -- 7 Supporting victims of rural racism : learning lessons from a dedicated racial harassment project -- 8 Challenging rural racism through education -- 9 Responding to rural racism : delivering local services