목차 일부
Preface = xi
About the author = xix
Part I The fortune at the bottom of the pyramid = 1
Chapter 1 The market at the bottom of the pyramid = 3
Chapter 2 Products and services for the BOP...
목차 전체
Preface = xi
About the author = xix
Part I The fortune at the bottom of the pyramid = 1
Chapter 1 The market at the bottom of the pyramid = 3
Chapter 2 Products and services for the BOP = 23
Chapter 3 BOP: a global opportunity = 47
Chapter 4 The ecosystem for wealth creation = 63
Chapter 5 Reducing corruption: transaction governance capacity = 77
Chapter 6 Development as social transformation = 99
Part II Business success stories from the bottom of the pyramid = 113
Financing the poor = 115
Arivind eye care-the most precious gift = 131
Energy for everyone = 137
Agricultural advances for the poor - the EID parry story = 149
Retail for the poor = 159 Information technology to the poor = 169
The jaipur foot story = 187
Health alerts for all = 191
Transparent government = 201
The annapurna salt story = 213
Homes for the poor - The CEMEX story = 221
From hand to mouth-the HHL soap story = 235
Part III On the web at whartonsp.com
Video souccess stories
Full success case stories in pdf format
Bibliographies of the researchers/writers of the success case stories from the fortune at the bottom of the pyramid = 247
About the video success stories = 255
Index = 257
서평 (0 건)
*주제와 무관한 내용의 서평은 삭제될 수 있습니다.
서평추가